Tokyo, Japan - SeaPRwire has secured exclusive global PR distribution rights for J-pop
icon Hikaru Utada's official press release
announcing her comeback solo album after 6 years.
"We're thrilled to partner with Japan's best-selling musical
artist of all time on promoting her long-awaited return," said James
Scott, Chief Strategy Officer at SeaPRwire.
The new album titled Chikai will release on February 22 - Utada's 40th
birthday. It features 7 original Japanese tracks described as a nostalgic
throwback to her early discography spanning R&B, pop and electronic.
"Utada boasts an enormous international following. So this
release will generate substantial publicity," Scott added.
A media phenomenon in the early 2000s, Utada has sold over 50 million
records to date including 3 chart-topping albums consecutively in Japan. Her
signature hits like First Love and Colors are considered modern J-pop classics.
After an extended hiatus from showbiz post her 2010 album, Utada made
a brief comeback in 2016 with Fantôme. But Chikai marks her first full-fledged
release in over a decade.
"The considerable anticipation among fans globally coupled with
Utada's musical legacy puts this press
announcement in a league of its own for publicity prowess," Scott
remarked. "We project over 1000 high-quality media pickups within just the
first week."
To make this forecast a reality, SeaPRwire will utilize its unrivaled
entertainment media network and targeting capabilities spanning 80,000 news
sites and journalists across Southeast Asia.
Scott highlighted Utada could also potentially trend on celebrity
& culture publications in Europe and the Americas. Her EVANESCENCE
collaboration last year for example trended to #1 on Twitter.
"This clearly demonstrates the viral amplification power of
Japanese pop culture and Hallyu worldwide today," Scott added. "As
pioneers in this space, we're excited to drive Utada's latest album launch to
greater heights through impactful international PR."
Apart from press release distribution, SeaPRwire's services also
encompass real-time monitoring of publicity secured. This enables clients to
track media citations, insert backlinks driving traffic and leverage data to
further boost engagement.
The end-to-end solutions amplify brand building, reputation management
and communication goals - facilitating artists, agencies and labels to optimize
their earned media performance.
"We look forward to achieving resounding success for Utada's
comeback together," Scott concluded.
About SeaPRwire
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire
distribution services to media relations and marketing communications
professionals. SeaPRwire's platform allows clients to identify key factors of
their press releases and measure meaningful impact. It has a
strong media network in Southeast Asia, indexing news from thousands of
worldwide sources. SeaPRwire's media network support multi-lingual press release distribution, including English, Chinese, Vietnamese,
Thai, Malay, Indonesian, Filipino and more.
Media Contact
Tina Lee, PR manager
cs@SeaPRwire.com
SOURCE: https://asiaease.blogspot.com/2024/01/exclusive-seaprwire-distributes.html