HORSHAM, PA – 16/08/2025 – (SeaPRwire) – In a market where the speed, visibility, and coordination of deliveries can make or break a brand’s reputation, Expedite has taken a bold step forward. The logistics technology company, part of the dlivrd Technologies Inc. portfolio, has unveiled the Expedite Brand App — a comprehensive operational hub designed to centralize communication, tracking, and driver management for brands operating in high-pressure delivery environments. The launch signals a new phase in delivery technology, where operators in the restaurant, catering, and retail sectors gain access to an integrated platform that not only tracks orders but actively manages every stage of the delivery cycle.
Industry analysts note that delivery operations are increasingly complex, often involving multiple fleets, third-party drivers, and real-time customer updates. Traditional tracking tools have struggled to keep pace with these demands, creating costly delays and missed opportunities for service recovery. Expedite’s Brand App addresses this gap with an architecture built around instant communication, complete delivery visibility, and adaptable workflows that align with each brand’s existing systems.
According to dlivrd Technologies CEO Chris Heffernan, the platform was conceived as a “command center” rather than a passive tracking tool. “From catering drop-offs to retail dispatch, brands need more than just tracking. They need an orchestrated system that connects people, data, and decision-making in real time,” Heffernan said. “The Expedite Brand App gives operators the tools to scale confidently, with transparency and responsiveness built in.”
The platform consolidates multiple operational functions into a single interface, streamlining coordination between field teams, dispatchers, and management. Key functionalities include:
- Rapid Order Placement & Reordering: Submit new requests or replicate past orders within seconds, reducing administrative load.
- Live Delivery Tracking: Monitor every order’s journey from dispatch to doorstep, updated in real time.
- Comprehensive Delivery Timelines: Access proof-of-delivery images, status updates, and precise timestamps for audit or service recovery.
- In-App Real-Time Chat: Communicate instantly with support staff to address urgent delivery changes or customer requests.
- Flexible Order Modifications: Adjust delivery instructions, even after dispatch, without breaking workflow.
- Instant Issue Flagging: Report and escalate operational problems for immediate resolution.
For brands managing time-critical services, the in-app communication feature is emerging as a standout capability. Kimberly Carducci, Director of Catering at Freebirds World Burrito, shared a recent experience: “We had an order where the guest’s point of contact changed last minute. The app’s chat function allowed me to send an update instantly, and it was resolved in minutes. Without it, the driver may have arrived without the right instructions.”
Beyond communication, the Expedite Brand App incorporates intelligent driver matching algorithms, multi-fleet routing options, and in-depth operational analytics. These features help operators allocate the right driver for the right job, optimize delivery routes for speed and efficiency, and analyze performance metrics for continuous improvement. The system’s API-ready architecture ensures smooth integration with leading POS systems, ordering platforms, and third-party logistics tools — a critical factor for brands unwilling to overhaul their entire tech stack.
The company emphasizes that this launch represents the starting point for an even broader operational ecosystem. Expedite will deepen integration with its sister brands under dlivrd Technologies: Gigee, which simplifies contractor onboarding and connects brands to a nationwide gig-driver network; Praze, which collects and analyzes client feedback; and Logiscal, which operates professional driver fleets and manages route-based delivery programs. Additional acquisitions are already in planning, with the aim of offering a fully interconnected suite of logistics solutions.
Industry observers see the Expedite Brand App not simply as another delivery software product, but as the foundation of a strategic shift in how operators run multi-location, high-volume delivery programs. By combining real-time data, automated driver coordination, and centralized communication, the platform allows brands to scale while maintaining control, speed, and consistency — key factors in an era when customer expectations are higher than ever.
source https://newsroom.seaprwire.com/technologies/expedite-rolls-out-brand-app-to-transform-high-speed-delivery-operations-across-foodservice-and-retail/