SINGAPORE, SG – 26/08/2025 – (SeaPRwire) – In an era where broadcast media faces unprecedented challenges in speed, accuracy, and audience engagement, Ideal Systems has taken a bold step forward with the unveiling of “Tabatha,” a next-generation newsroom AI platform designed to transform how television newsrooms operate. The platform will be previewed publicly at IBC2025 in Amsterdam, one of the world’s most important media technology trade shows, and promises to bridge the gap between traditional broadcast environments and the fast-evolving demands of digital-first content delivery. By combining automation, intelligence, and deep media search capabilities, Tabatha represents not only a technological advancement but also a strategic tool for news organizations navigating the pressures of modern journalism.
Tabatha is the latest module to be developed under Ideal Systems’ “Alice” cloud integration platform. Unlike stand-alone AI tools, Tabatha has been designed specifically for newsroom workflows, with a focus on enabling journalists, editors, and producers to find and package content more quickly and with greater accuracy. Its native integration with Comcast Technology Solutions’ (CTS) VideoAI
is central to its mission: by significantly reducing search times and improving precision in highlight identification, the platform enables media teams to create polished news and sports packages in record time. Importantly, it achieves this without requiring content-specific training, making it highly adaptable for a broad range of newsroom scenarios.
The development of Tabatha is rooted in a critical industry need: many broadcasters are struggling to balance the weight of legacy newsroom systems while simultaneously adopting new digital platforms and AI-powered content management tools. Tabatha acts as a unifying enterprise integration layer that allows newsrooms to launch AI-assisted workflows with minimal disruption to their existing infrastructure. This design philosophy ensures that broadcasters can embrace cutting-edge AI without incurring prohibitive costs or risks associated with large-scale technology replacements.
A distinguishing feature of Tabatha is its ability to orchestrate and manage multiple AI systems within the same workflow. This includes support for different AI providers, varying billing models, and detailed API-level audits of all AI-driven actions. By functioning as an extension layer that enhances existing newsroom systems, archives, and editing workflows, Tabatha allows organizations to apply AI-driven analysis and media intelligence without altering the underlying properties of their legacy infrastructure.
“Tabatha has been designed to meet newsrooms where they are today,” explained Fintan Mc Kiernan, CEO of Ideal Systems SEA. “It brings powerful AI analysis capabilities into existing systems, minimizes the integration impact, and reduces the operational risks associated with adopting new technologies. We are delighted to be working with Comcast Technology Solutions, whose VideoAI provides the advanced recognition and search capabilities that power many of Tabatha’s most impactful functions.”
Comcast Technology Solutions’ VideoAI has already earned global recognition, including a Technology & Engineering Emmy® Award and NAB Product of the Year Award, making it one of the most established AI-driven video intelligence solutions available. Developed with years of real-world training data, VideoAI is widely used by leading broadcasters, entertainment companies, and media platforms. Its integration into Tabatha allows for a broad suite of functionalities, including precise topic segmentation, per-segment synopsis generation, and advanced search for visual objects, celebrities, and semantic queries.
Beyond search and segmentation, Tabatha also enables automatic generation of advertising tags and standardized asset metadata sets. For newsrooms and sports broadcasters under increasing pressure to deliver content instantly to social platforms, Tabatha can automatically identify and select key highlights suitable for digital distribution. These highlights can be shared directly to apps and social channels or exported as Edit Decision Lists (EDLs) for integration with widely used editing platforms such as Adobe Premiere and GV EDIUS.
By bringing together Ideal Systems’ expertise in newsroom integration and Comcast Technology Solutions’ advanced AI video analytics, Tabatha provides a future-ready solution for modern news operations. The platform is positioned not only as a technical tool but also as an operational strategy to help media organizations thrive in an environment where speed and accuracy are paramount. With this collaboration, Ideal Systems underscores its commitment to enabling media organizations to adopt AI responsibly and effectively, preserving the best of legacy systems while empowering new, data-driven editorial practices.
Ideal Systems will demonstrate the Tabatha platform with CTS at IBC2025, located in Hall 5, stand 5.C80. The company is now accepting bookings for in-person demonstrations and consultations. Interested organizations can contact AI@idealsys.com for further details.
source https://newsroom.seaprwire.com/technologies/ideal-systems-to-showcase-tabatha-an-ai-powered-newsroom-integration-platform-with-comcast-technology-solutions-videoai-at-ibc2025/